A Critical Discourse Analysis

How do luxury beauty brands
utilize their models?

The core of this work is to perform Critical Discourse Analysis on an extensive collection of artifacts in response to a posed question and to produce a printed piece to visualize the process, findings and synthesis.

My question related to the utilization of models on Instagram within the luxury beauty market. The outcome portrays the disembodied fragments of the women used in these ads. The process shown above is an evolution of the pop grandiose world of Instagram to a purgatury of remnants floating along in a void.

The final visual was printed on 26x26 acetate. This work I would like to see evolve into a motion piece to further the visual of floating in a sea of nothingness.


Lisa McKinley 2019 – Brooklyn, NY