The Pratt Campaign: “Designers Sleep Out for Homeless Youth” was a peer-focus tested multimedia campaign, involving social media (Instagram, Twitter, Facebook), campus-based posters, a ‘disruptor’ with display box of “take me” campaign branded sleeping bags, a custom link to the national donor site, as well as e-mail blasts, tele-marketing, and grass-roots face-to-face marketing with prospective donors.
Pratt Sleep Out
Designing Sustainable Engagement
Overview: Students from Pratt Institute partnered with Covenant House NY, the nation’s
largest, privately funded institution providing a complete array of services to homeless and runaway youth.
Through research and immersion sessions with management at Covenant House, the class decided to participate in a nationwide event, Sleep Out America, as the most effective way to raise funds and awareness as well as engage in a series design, marketing, and sustainable initiatives to meet course requirements.
Results: In a concentrated time frame – nine weeks to research, conceive and design; threeweeks to fundraise – the Pratt Sleep Out Team raised over $6,600 – 110% of their stated goal – and earned the honor of “Top Group” in the nation where fundraisers totaled 1,313 participants.
Role: Art Director
Lisa McKinley 2019 – Brooklyn, NY